Category: SEO

In your SEO work, sometimes you want to crawl a single page. Maybe you want to check the HTTP Status of that one page or you have some other reason to crawl a single page. You can achieve this using a number of tools, but in this post I’m going to show you how to… Continue reading How to Crawl a Single Page in Screaming Frog

When delivering Search Engine Optimization (SEO) recommendations, you, the SEO specialist, often face an uphill struggle to get those recommendations implemented client-side. At first this seemed strange to me: clients hire a company and pay good money for SEO consulting work, and then don’t implement the SEO recommendations. But I quickly realized that this is… Continue reading 7 Critical Communication Skills That Get SEO Recommendations Implemented (and Retain Clients Long-term)

Everyone wants their website pages to outrank other sites in Google’s search results pages (SERPs for short). No one likes to type their pet keyword into Google and see their competitors outranking them. But what are the factors that affect your SEO performance, and ultimate the results you get organically? That’s what I’m going to… Continue reading What Factors Affect SEO Performance & Organic Results?

People outside of the digital marketing and web technology industry don’t usually realize that the web as we know it today is a patchwork of numerous & varied platforms and technologies. One of those technologies is called a “Content Management System” or CMS for short. I wrote this guide to help shed some light on… Continue reading The Essential Guide to Content Management Systems

As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front and back end developers,… Continue reading The SEO’s Essential Guide to Web Technology

Google Web Stories are an exciting way for your company to reach and engage with your target market. With internet-induced short attention spans and an ever-growing desire for content that’s more visual and engaging (think of the constant rise in popularity of video content), Google’s Web Stories are a highly engaging, “snackable” visual content medium.… Continue reading How to Make Google Web Stories in 2021: 7 Steps