These are the true, inside-secrets to becoming a Master Communicator that no one else will tell you:
- Start at the end: determine your objective
- Identify the state of mind matching your objective
- Map the mind-state sequence leading to your objective
- Uncover the keywords that match your mind-state sequence
- Identify stories that elicit each state of mind
- Decide which voice tones match each mind-state
- Make a physical communication map
What is a Master Communicator?
In the fourth century BC, Isocrates and Demosthenes were considered the greatest speakers in the whole country of Greece.
Isocrates had a smooth speaking style and encouraged his listeners to understand the truths he that spoke about.
Demosthenes, on the other hand, was not as smooth a speaker, but he was admired for his ability to convince others to dream great dreams and go out and act on them.
It’s said that when Isocrates spoke, people said “What a great speech” but when Demosthenes spoke, the people said, “let’s march!”
Which kind of communicator would you rather be? – Someone who gets compliments, or someone who gets results?
The choice is up to you.
Can You Become a Master Communicator?
Who are today’s Master Communicators?
Are they celebrities?
Are they talk shows hosts?
Are they politicians?
Or are they “the person next door”?
The answer is, Master Communicators are all around us, and they’re not necessarily famous or well known.
Master Communicators come from all walks of life.
Master Communicators are able to influence people with ease, they persuade people with passion and they motivate with a mission.
Master Communicators exude confidence, personal power, magnetism, natural charm and they communicate with elegance and precision.
The truth is that anyone can become a Master Communicator, and so can you.
How would you like to have more confidence and self-esteem?
Picture yourself influencing people with elegance and precision.
What would you say to having more natural charisma and charm?
How would you feel if you were able to motivate others easily and consistently?
Think of all the ways your life will improve by learning the Secrets of Master Communicators.
I invite you to become a Master Communicator.
You can improve any area of your life whether it’s your job or career, your business, your personal relationships – you can apply the Secrets of Master Communicators to any context you choose.
And answer this question for yourself: after you communicate, would you rather people say, “what nice talk” or would you rather they feel “I’m in – I want to take action right now!”
Now, let’s take a look at the 7 Secrets of Master Communicators.
Secret #1: Start at the End: Determine Your Objective
The ordinary communicator doesn’t have a clear objective or result or outcome in mind.
The ordinary communicator just flaps their lips – or while others speak just can’t wait for them to shut up so they can blab about whatever they feel like saying.
On the other hand, Master Communicators have a clear result in mind.
While the ordinary communicators just talk and talk as if they just want to hear the sound of their own voice, the Master Communicator holds a clear and definite purpose in their mind.
Master Communicators know exactly what result they want to produce.
They figure out in advance what they want to achieve with their communication, before they say a single word.
Master Communicators decide ahead of time what their objective is, what the goal of their communication will be.
They make a clear picture in their mind of exactly what they want to have happen.
Master Communicators know exactly what result they want to produce.
Ordinary communicators don’t have a clear result in mind. They don’t decide in advance precisely what their goal or outcome is for this communication.
This may sound simple but having a clear direction in mind is vitally important!
Imagine if you walked into an airport and said, “give me a plane ticket to somewhere”.
The first question they will ask you is “where do you want to go?”
If you say “anywhere”, then you may or may not be happy once you get “anywhere”.
Decide on your destination ahead of time.
Hold a clear and definite picture in your mind of where you want to go and the result you want to produce with your communication.
Master Communicators hold in their mind a clear and detailed picture of the result they want to achieve with their communication.
Secret #1 is being 100% clear about the goal or desired outcome of your communication.
Which brings us to Secret #2…
Secret #2: What State of Mind Matches Your Outcome?
Ordinary communicators never realize that to achieve their outcome, they have to know what state of mind corresponds to that outcome.
Think about it:
What if you’re making a sales presentation, then what do you think a good state of mind would be for your “audience”?
Do you think feelings of strong desire might be a good state of mind?
Or what if you’re a fundraiser, what do you think a good state of mind would be for your “audience”?
Do you think feelings of generosity might be a good state of mind?
Of what if you’re in a job interview, what do you think a good state of mind would be for your “audience”?
Do you think strong feelings of confidence in you might be a good state of mind?
Get the point?
After you determine your outcome, your goal, your objective for communicating in whatever context you’re communicating, you need to determine the ideal end-state-of-mind for your audience to be in that matches the outcome of your communication.
Secret #2 is clearly defining what state of mind matches the desired outcome of your communication.
You’re already well on the way to becoming a Master Communicator…
Let’s move on to Secret #3…
Secret #3: Map the Mind-State Sequence to Your Objective
Ordinary communicators never realize that getting to your objective takes steps, not one big leap.
Master Communicators are 100% clear about this fact.
Think about it:
If you go on a first date, do you think your date is already going to be in a state of mind where they want to marry you?
Sure, some people decide to get married on a first date, but that’s the exception not the rule.
The point is that to achieve the goal of your communication, you have to realize you can’t just “go for the throat” right away and expect to be successful.
Instead, think about what states of mind would logically lead to your outcome.
Here’s an example:
Let’s say you’re making a sales presentation – before expecting your “audience” to feel a strong desire for your product or service, you might start with feelings of curiosity, then feelings of confidence, and then feelings of strong desire.
In other words, you elicit a series of states that logically lead to the desired outcome of your communication.
For whatever context in which you’re communicating, decide the logical mind-state sequence that will lead to the state of mind your “audience” should be in that leads to your outcome.
Secret #3 is clearly mapping out the mind-state sequence leading to the desired outcome of your communication.
You’re really building momentum now…
Which brings us to Secret #4…
Secret #4: Uncover the Keywords That Match Your Mind-State Sequence
Let’s do a quick review here at the halfway point:
- First you got totally clear about the outcome you want to reach as a result of your communication.
- Second, you identified which state of mind matches your objective.
- Third, you mapped out the logical mind-state sequence that naturally leads to your outcome.
The next step is to uncover the keywords (or sometimes key-phrases) that match each step in your mind-state sequence.
This doesn’t have to be complicated, in fact it can be easier than you think, because the keywords will often be exactly the same as your mind-state sequence!
In our previous sales presentation example, we used the sequence: curiosity > confidence > strong desire.
For curiosity, it could be “wonder” or “you might be wondering”, but it could just be “curious”, or “interested”, or “inquisitive”, or a key-phrase like “you’re probably curious about…”
For confidence, again the keyword could just be confidence, or “conviction”, or “assurance” or it could be a key-phrase like “rock-solid certainty”.
For strong desire – you guessed it – again, it could just be the key-phrase “strong desire”, or “craving”, or “yearning”, or the key-phrase “I realized I have to have this”.
See how easy that is?
All you have to do here is simply attach a keyword, or key-phrase if you prefer, to each mind-state in your sequence that leads to your end-state of mind which matches the outcome of your communication.
Secret #4 is assigning keywords or key-phrases that match each step of your mind-state map.
Things are really taking shape for you now – keep going, soon you’ll know all the secrets of Master Communicators.
Time for Secret #5…
Secret #5: Identify a Story to Elicit Each State of Mind
Facts tell, but stories sell.
Kids love stories, and always say “tell me a story, tell me a story!”
But adults also love stories.
In fact, we’re surrounded by stories.
- Hollywood movies are all stories.
- TV shows are all stories.
- Songs often tell a story.
You get the idea.
When we listen to or watch a story, we put ourselves into the story.
We identify with and put ourselves into the position of the main character (or some character) in the story.
People become less resistant when listening to stories.
People’s natural hesitancy and shields come down when listening to stories.
And that means people become far more open to what you’re saying.
Again: facts tell, stories sell.
Blathering on and on with facts, data, and statistics will put people to sleep.
On the other hand, stories draw people in and entrance them.
People enter a state of fascination.
This is why you want to identify a story that matches each mind-state you’ve already mapped out.
Feel free to use data or facts in your communication, but always tell a story for each step in your mind-state sequence.
The example states I’ve been using is curious > confident > desire.
All you need to do is tell a story that elicits each of those states.
But not all at once, have separate stories for each state of mind.
Then tell your story at the appropriate time in your communication.
Your story doesn’t have to be long, either – it can be a simple short metaphor or analogy.
Got the idea?
When you tell your stories, use the keywords or key-phrases you identified in the last step.
That was the whole point of doing that in the first place.
Secret # 5 is pick a story, metaphor, or analogy that elicits the state of mind corresponding to your mind-map sequence.
Let’s move on to Secret #6…
Secret #6: Decide Which Voice Tones Match Each Mind-State & Story
About now I’d expect you have this giant lightbulb going on over your head.
Now you can see how Master Communicators structure their communication to get results.
And right now I’ve got a huge, huge revelation for you.
For each mind-state of your communication sequence, get into that state of mind yourself!
Have you ever been around someone who’s just bursting with energy and enthusiasm?
It’s infectious, right?
After a minute or 2, you’re feeling energetic and enthusiastic too.
Or have you ever been around someone who just couldn’t stop laughing?
Pretty soon you’re laughing too.
It’s true for if someone is sad, depressed, or jumping for joy – when you’re around people you almost can’t help but feel the same way, their feelings “rub off on you”.
You can’t expect your audience to be curious, or confident, or feel strong desire unless you already feel that way yourself.
For each story in your mind-state sequence, put yourself strongly in that state of mind when you tell your story, and of course use the keywords or key-phrases you previously identified that correspond to each mind-state in your communication sequence.
And use your voice tone to express and convey that state of mind.
When people are excited, their voice matches their state of mind.
When people are bored, they sound bored.
When people are excited, they sound excited.
People’s voice tone matches their state of mind.
See what I mean?
Secret #6 is get into the right state of mind, and use the corresponding voice tone when you tell each story matching your mind-state sequence.
And remember to use your keywords or key-phrases too.
Now it’s time to put it all together and reveal the final Secret of Master Communicators.
Secret #7: Make a Physical Communication Map
Now it’s time to put the last piece in place to become a Master Communicator.
Make a physical communication map.
But first, let’s do a quick recap of what you learned so far:
- Step 1. Start at The End: Clarify Your Objective
- Step 2. Identify the State of Mind Matching Your Objective
- Step 3. Map the Mind-State Sequence Leading to Your Objective
- Step 4. Uncover the Keywords That Match Your Mind-State Sequence
- Step 5. Identify a Story That Elicit Each State of Mind
- Step 6. Decide Which Voice Tones Match Each Mind-State & Story
The last step is making a “physical communication map”, which you can achieve in one of two ways (or both if you want):
- With your body locations
- With your facial expressions & gestures
Let’s start with body locations, what do I mean by that?
Simple: each of your mind-states and stories should be delivered from a different place in the room (or on the stage).
That way you prevent mixing up the different mind-states, which will also mix up your “audience” and confuse them (hint: you won’t want them confused).
But what if you can’t move around, like if you’re stuck at a podium on the stage, or if you’re in a seat in a meeting?
Clearly you can’t sort your states separately then.
So, what do you do?
Simple: use different facial expressions and gestures for each of your mind-states and stories!
See how easy that is?
All you have to do is associate a specific facial expression and gesture that corresponds to each state (like curiosity, or confidence, or desire).
Secret #7 is use your face, gestures, and body position to reinforce the feelings that correspond to your mind-state sequence.
Conclusion & Your Next Step to Becoming a Master Communicator
I’m sure your mind is buzzing with excitement now that you’ve learned the true inside secrets of Master Communicators.
But you might also be a bit overwhelmed – and that’s okay, and perfectly natural.
Most people think becoming a Master Communicator is as simple as reading a few communication tips & techniques and boom! they’re magically a Master Communicator.
But you don’t watch one Karate class and then become a Black Belt immediately, right? – but lucky for you, becoming a Master Communicator is much, much easier than earning a Black Belt in Karate!
Just go back and review this article closely, follow each of the steps and take action, and just keep going to polish your masterful communication skills.
I wish you great success at becoming a Master Communicator!
If my article was valuable to you please click the image below to say “thanks!”