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Important Message From David Portney:

If you're a business owner, author, or industry professional - have you realized that you actually MUST BE a marketer?

That's the harsh reality: your product or service has become commodotized by the modern realities of the Internet.

There are 2 major ways you need to market yourself, your business:

1 - ONLINE: Yep, the Internet is a game changer - Amazon.com closed bookstores, Expedia.com closed travel agencies & iTunes put record stores totally out of business. Your most effective marketing tools online are:
1. A properly "tuned" website and -
2. A correctly configured blog for as the hub of your social media marketing.

2 - OFFLINE: Forget advertising - and you're not going to like this, but the most effective offline marketing is to promote using super-effective speaking & seminars. Group events give you leverage, authority, and sets you apart from your competition. Most importantly, you get an avalanche of new business and revenue.

You need lead generation and lead conversion, period.
Your online and offline efforts need to be on the mark, or you're struggling.

Want some free marketing resources?

 

 
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